From the 19th century to the 21st century, the politicalization of media organs was more clearly seen in the war climate. With the development of new techniques, journalism now directly serves the spread of personal interests. Public interest and expansion of the public sphere were thus possible. The management of opinions will become increasingly politicized, and has resulted in a public focus on the political public. Advertisements are increasingly publicizing people who are consumers and starting to target the tools for them. Advertisements target other people to the extent that they are consumers and determine the address of public relations as a public vote. While the mass media organs owned by private individuals connect themselves as belonging to a private group, they are exclusive to individuals in advertisements, but they are common to a private community in terms of consumption. Publishers conceal their commercial goals in their work for the public good. Mass media, which are influenced by the consumer society target, become publications that look and influence individuals as a group rather than the production of the public community that generates thoughts. Political views and identities are becoming more commercial. As such, each publisher of the professional organization politically changes the function of publicity and includes competition that arises around private interests. The public sphere of the citizen deprived of the administration of democracy is increasingly intertwined with the private sphere and transformed politically. This article will examine the commercialization of politics through the media, and the commercialization of the public sphere through mass media around the transformation of publicity.
publicity, political transformation, civil society, social power.