This research aims to examine and analyze the mission and vision statements in the strategic plans of state and foundation universities. The sub-objective of the study is to reveal the similarities and different aspects between mission and vision statements. This research is an important issue in terms of predicting the results of the mission and vision statements based on a realistic and unrealistic expression of higher education institutions. The universe of the study consists of 176 universities, 108 state universities and 68 foundation universities. The data of the mission and vision statements in the strategic plan of 176 universities were collected by document analysis technique and analyzed by content analysis which is a qualitative research method. Mission and vision statements are grouped under four main themes. As a result of the research, it is determined that the most common theme in the mission statements included in the strategic plans of the universities is to train the quality manpower and the most common theme in the Vision statements is the theme of training the quality manpower. The most common theme in the mission statements of the state universities is the theme of Social Function, It has been determined that the most common theme in the mission statements of private universities is to raise the Quality Manpower theme.
Mission, Vision, University, Strategy, Strategy Planning.